Sears Model 54

About the Sears Model 54

The Sears Model 54 is an American lever-action rifle chambered in .30-30 Winchester, produced by Winchester for retailer Sears, Roebuck and Co. and sold under the Sears house brand. Mechanically a post-1964 Winchester Model 94 carbine, it feeds from a tubular magazine beneath a 20-inch barrel, uses an exposed hammer with a half-cock safety, and was distinguished from the standard Model 94 by a receiver drilled and tapped on the left side for scope mounting.

Through the mid-20th century, large American retailers such as Sears, Roebuck and Co. sold firearms under house brand names made by major manufacturers. The Model 54 let Sears offer the iconic Winchester Model 94 lever gun at a department-store price point, making the classic .30-30 deer rifle widely accessible to hunters who shopped the Sears catalog.

Sears Model 54 specifications

A store-brand rebadge of the Winchester Model 94 carbine sold through Sears retail channels. Distinguishing features include four threaded scope-mount holes on the left of the receiver, a barrel band, and a fixed front sight.